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Advertising
Assets
What is a brand?
Think of a brand as a superhero outfit for a product or company. It gives them an identity and special abilities to shine in the marketplace creating a lasting impact on consumers minds like an unforgettable tune that keeps playing in your head.
The purpose of Brand Guidelines
Brand guidelines act as the playbook, for a game of "Who Wants to Be Consistent?" They ensure that everyone is on the page when it comes to how they present themselves communicate and conduct themselves. This way your brand avoids looking like it just stumbled out of bed with mismatched socks and a toothpaste stain on its shirt.
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